trust

Grey

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A grey image of a modern-looking arched bridge stretching into the distance, partially shrouded by fog.

People need familiar shapes and touchpoints to navigate in the grey, just like being able to see outlines of furniture when you’re walking through your living room at 3am.

When you’ve just moved in to a new place, you don’t have it all muscle-memory-mapped, and you bump into the ottoman. Live there a few years, and you set a course through obstacles without conscious thought.

Slots

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The screens of several slot machines, viewed at an angle from left to right.

Have you ever played games that feel like you’re just “so close” to winning, and then the wrong thing happens? You get the wrong shaped blocks, or the wrong multiplier pops up, or some other ‘unlucky’ event. How about slot machines? Just seems like you’re almost about to win? These are both variables reward systems … Read more